BIID looks forward to “life-changing design” conference

With the power to have a dynamic and positive impact on human thinking and behaviour, design is capable of transforming all our lives for the better. This premise will be explored in depth at the British Institute of Interior Design (BIID) Annual Conference, taking place at RIBA’s London HQ, Portland Place, London, on Thursday 19th June 2014.

“We live in a world, where the vast majority of people realise that design offers enormous power for shaping and changing the human experience,” says Sue Timney, President of the BIID. “Design can be harnessed to solve our problems and make the world a better place. At this year’s conference we’ll look at how health centres and hospices, leisure and work spaces, retail and residential interiors can all be improved through intelligent and creative design. As the professional body for interior designers, it’s our responsibility to tell this story, and help designers and their clients realise just what design can achieve.”

The conference entitled “Life-Changing Design: Transforming the Human Experience” will tackle these issues with the help of a prestigious line-up of inspirational and influential speakers who will dissect the nature of good design and assess the impact it can have.

Confirmed speakers for the 2014 conference include Lee Penson from leading architecture and interior design studio Penson (pictured above), and Charles Jencks, a trustee and Co-founder of Maggie’s Centres. Lee will be talking about his practice’s involvement in the new Google HQ development and Charles will explain how Maggie’s Centres have created uplifting environments for cancer care, designed by some of the world’s most renowned architects. More speakers will be announced in the coming weeks.

Last year’s conference attracted an audience of more than 220 people, including interior designers, media and leading industry figures. It featured high profile speakers from a range of design disciplines with Thomas Heatherwick, Ab Rogers, Jason Bruges and Deyan Sudjic amongst those taking part.

The Annual Conference also provides the opportunity to present the Institute’s Honorary Fellowships created to recognise those who have had a profound impact on the development and success of the interior design profession.

In 2013, Angela Brady (President of the RIBA), Sir James Dyson, Thomas Heatherwick and Deyan Sudjic (Director of the Design Museum) joined Sir Paul Smith, Zandra Rhodes, Dr Paul Thompson (Rector of the Royal College of Art), Andreas Von Einsiedel (celebrated interiors photographer) and Graham Watts (Chief Executive of the Construction Industry Council) as BIID Honorary Fellows.

To find out more and book tickets for this unmissable day visit www.biid.org.uk/lifechangingdesign