An interview with Style our Home


Style Our Home is a very different online retailer, combining an extensive range of brands and products with personal customer service and expert tailored advice. The Company is led by three owner-managers, each with a strong passion for furniture and design. In this interview, one of this team of three, Harj Millington, discusses the evolution of the Style Our Home site, this year’s biggest interior trends and her favourite current Heathfield & Co designs.

 
What led you to establish the company in 2007?

Having a passion for design and interiors, my business partner Harp Kaur saw a gap in the online market for a cutting-edge website offering a wide choice of high quality brands which were not then generally available to customers browsing from the comfort of their own homes. Having spent 10 years as a commercial lawyer, I joined the company to help maximise this opportunity and we worked hard on building a great website, pitching our message to suppliers and forming a strong team to deliver a brilliant customer service.

 
How has the website evolved and how has Style Our Home grown since that time?

Since start-up, the business has gone from strength to strength, growing every year. We keep challenging and improving our website so it remains fresh and and interesting and we look at it from our customer’s point of view to make sure it is informative, easy to use and provides the best possible platform for our products. We have grown by focusing on both our customers and our supplier relationships – which are equally important to Style Our Home – there is nothing better than personal recommendations! It’s an exciting time for us, as there are so many projects in the pipeline and we will be celebrating 10 years in business next year!

 
What do you think gives your company a unique element?

Stye Our Home is not a faceless website – we genuinely care for our customers and their projects. We have a brilliant team who know our products and can help our customers find the right pieces to ‘style their home’. For example, with Heathfield & Co’s lighting products, each customer receives tailored advice and support, which can include sending swatch samples out or recommending specific designs or colours.

 
We can see from your website that you feature lighting designs from Heathfield & Co – how does this fit in with Style Our Home’s ethos?

Our customers love Heathfield & Co lighting – their pieces are so versatile and offer something for everyone, whether it is a homeowner looking to add a touch of style and luxury or a designer creating an interior project. We love them at Style Our Home because they are just gorgeous, high quality and there are so many styles and colours to choose from!

 
What is your favourite current Heathfield & Co lighting design and why so?

My personal favourite is the Otranto – with its vibrant colour choice and carved ridge design, it’s a real attention grabber!

 

Otranto Coral Otranto Ivory Crackle Otranto Prussian Blue

 

How would you describe a typical ‘styleourhome’ client?

At Style Our Home, we look after all sorts of customers including homeowners, interior designers, contractors and property developers – we believe they are all coming to Style Our Home for the same thing – our brilliant products and a great personal service.

 
What do you think are some of the biggest interior trends to have emerged so far this year?

Rattan and woven furniture is making a big comeback with brands such as Vincent Sheppard and we are also seeing an upsurge in upholstered chairs in bold colours and prints.

 
The website has a very active blog and social media accounts. What kind of information and advice can people expect to find on these pages?

We like to blog and post about everything home, from inspiring designs and trends to smart furniture or lighting designs. We want to inspire our followers and readers with our lovely products and industry knowledge.

 
Many of your customers often send in photos of their products within their interior schemes. What is the best way for customers to submit their photos?

The whole team at Style Our Home loves to see our products in customers’ homes – it gives us a huge sense of satisfaction to see their rooms transformed by the products we recommend. Customers can submit their photos via email or social media and we share them with our online community.

 
To view Heathfield & Co’s lighting designs on Style Our Home visit www.styleourhome.com

 

 

 

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