Nova is about more than the products within it. It represents the beginning of our transition to a new, design conscious aesthetic. The inspiration for the collection developed through conversation, in response to what is happening around us. We reflected on our product range, and highlighted the design features that define us - glass production techniques that we know and have mastered over many years. The Nova collection builds on this foundation. And it covers new ground.
The narrative for the collection was developed in line with the products themselves. The patterning of white glass grains across the surface of our Milo and Cosmo pendants create a feeling of serenity. Cloud-like formations captivate and encourage our imagination to detect individual shapes and outlines - just like watching the clouds as a child and creating endless stories. In comparison, Orla is much more expressive. Metallic grains are cocooned in two layers of molten glass. As the metal reacts to the heat, the glass frames the volcanic frit on its surface – marking a moment in time and a unique reaction on each piece.
Product design and the collection narrative make up two parts of the process. The visual for the collection is an intrinsic part of the journey. An identity we develop over months to ensure our considered designs work in cohesive harmony with the visual spaces we are inspired by.
The art direction for the Nova shoot draws influence from contemporary interior spaces and classic architectural details. Period features such as parquet flooring, decorative coving and high ceilings were key characteristics for the perfect location. Working with photographer Ruth Ward, we developed eight curated spaces. Furniture kindly loaned by & Tradition, Case Furniture and The Yarn Collective sit beside modern design objects and props, portraying our contemporary interpretation of the grade II listed Georgian townhouse.
Delicate, soft shadows bring warmth to the neutral palette in a watercolour of putty tones. Simple prints from the Poster Club and still life flowers add organic undertones to the space. Natural textures and materials like wood and marble pair with bold accents of brass and glass in accessories from LSA and Skultuna. Building on classic styling with sympathetic contemporary elements underpins the essence of Nova; portraying a simple sense of luxury.