Behind Nova: the making of our new collection shoot

Combining exploratory finishes on simple glass forms, our recently launched Nova collection represents the beginning of our transition to a new, design conscious aesthetic. Reflecting this journey, the narrative of Nova was developed in line with the products themselves, creating considered designs that work in cohesive harmony with the visual spaces we are inspired by.

In collaboration with photographer Ruth Ward, the art direction for the shoot draws influence from contemporary interior spaces and classic architectural details. Period features such as parquet flooring and decorative coving form the backdrop of the high ceiling space.

Carefully curated furniture kindly loaned by & Tradition, Case Furniture and The Yarn Collective sit beside modern design objects and props, portraying our contemporary interpretation of the grade II listed Georgian townhouse.

Delicate, soft shadows bring warmth to the neutral palette in a watercolour of putty tones, reflected in simple prints from the Poster Club and still life flowers that add subtle organic shapes to the space.

Natural textures and materials such as wood and marble pair with bold accents of brass and glass in accessories from LSA and Skultuna. Building on classic styling with considered contemporary elements underpin the essence of Nova, creating a simple sense of luxury.

View our Campaigns

10hd